Sent a proposal and heard nothing back? Answer five questions about what you observed and get a plain-English read on what the silence is most likely telling you.
Most reps treat silence after a proposal as a single signal. It is not. These are the four patterns it most often turns out to be.
Paralysed buyer
Silence in communication alongside continued document engagement. They are working through a decision privately, not moving on.
Genuine disengagement
Silence on both sides — no communication and no document activity. Something changed on their end and the proposal is no longer active.
Internal friction
A second stakeholder appeared or the champion went quiet mid-conversation. The deal is moving internally without the rep in the room.
Insufficient signal
No visibility into what happened after sending. Every follow-up is a guess because there is no data to interpret.
This tool is built and maintained by DocMetrics — see what happens to your proposals after you send them.