Sales Proposal Grader

Most proposals are too long

Proposals over 10 pages are rarely read in full. A prospect who stops reading before your pricing or next steps cannot say yes. Every page that does not move the decision forward is a page working against you.

The 72 hours after sending are the most important

Whether a prospect engages in the first 72 hours after receiving your proposal is the clearest signal of deal temperature you have. Most salespeople have no way to see what is happening in that window.

There are two types of silence

Silence after sending a proposal is almost always one of two things — disengagement or internal friction. They look identical from the outside but need completely opposite responses. You cannot tell which one you are dealing with without data.

Internal sharing is the strongest signal

When a prospect forwards your proposal to someone else inside their organisation that is one of the highest-cost actions they can take. It means they are advocating for you internally before you even know it. Most document tools cannot detect this at all.

How long does the proposal grader take?

Under two minutes. Five questions, four options each. Your score appears immediately after you enter your email.

Is this actually free?

Yes. No credit card, no sign-up wall, no obligation. You enter your email to receive the full results. If DocMetrics can help fix something in your process we mention it once.

What does the score actually measure?

Proposal length, pricing position, follow-up behaviour, visibility into whether the proposal was read, and the outcomes you typically experience. Five dimensions that together tell you whether your process is working or leaking deals.

What is the most common reason proposals fail?

Not the proposal itself. What happens after it is sent. Most salespeople have no visibility into whether a prospect read the document, which sections they reviewed, or whether it was forwarded internally. Without that information every follow-up is a guess.

Proposal structure — whether your format helps or hurts the decision process.

Follow-up behaviour — whether you act on engagement signals or rely on gut feel.

Visibility — whether you know what happens to your proposal after you send it.